Vorstand
Vertrieb
HD video conferencing by LifeSize links Warstein to King Ludwig
Conference rooms of the Warsteiner brewery equipped with latest media technology
After a test run, the Warstein brewery decided in favour of the LifeSize system. LifeSize Room 200 with Full-HD resolution (1080p) at a refresh rate of 30 frames per second is used. "Through the large wall-mounted flat screens, conference participants have the impression that the person they are talking with is in the same room", according to Steffen Weberruß, ViDOFON, which as a LifeSize partner, supervised the introduction of the video conferencing system at Warsteiner. "In addition to the fantastic quality of the high-definition image transfer, the sound price/performance ratio of the HD pioneer from Texas was decisive in the choice." Due to the bandwidth requirements and for security reasons it was decided at Warsteiner not to integrate the video conferencing system into the network but to run it via separate lines and connections.
The conference rooms with the video conferencing systems are well used: in addition to board meetings at general management level between Warstein and Kaltenberg there is the weekly production planning between the two locations, also held via conference. Meanwhile, video conferencing is also used for communicating with suppliers and customers. The LifeSize device with its open codec makes compatibility with all common video conferencing systems possible and also enables participants from other hardware platforms to confer.
"We are all very satisfied with the LifeSize systems at Warsteiner. Within a short time video conferencing has become routine in the production department and the secretaries are also familiar with the system now due to its ease of use", Burkhard Berker, who is responsible for the introduction of the system at Warsteiner, stated. "In addition to these three locations, we are already thinking about the possibility of using video conferencing technology to link up with our branches abroad. We are already testing overseas connection qualities with our LifeSize partner ViDOFON."
Due to use it is estimated at Warsteiner that the acquisition costs of the LifeSize solution will be paid back after 2 to 3 years. The brewery is above all convinced of the saving in travel costs and the resulting saving in executives' time. Warsteiner also backs sustainability by a resource-saving supply chain by rail.
Today video conferencing systems have become an important part of a company orientation based on economy and neither can it be missing from a cost optimization strategy or in an ecological external presentation. Cost savings and the reduction in fossil resources are considerable and an important factor of every company's efficiency planning, regardless of its size. This leads to higher profitability and higher long-term appreciation for all the parties concerned.
"The quality and the functionality of the LifeSize conference systems leave nothing to be desired.Communication achieves an almost interpersonal level as in a personal conversation which is directly influenced by facial expression, gestures and tone", Andreas Wienold, Vice President Sales, EMEA at LifeSize Communications, said. "No travel time for staff not only leads to an improved work-life-balance but also to environmental conservation. After all, a distance of 600 kilometres between Warstein and the King Ludwig brewery means in the case of an average middle-of-the-range car with a consumption of 8 litres per kilometre, about 50 litres of petrol used - together with a corresponding CO2 output of about 116 kilograms (Source: Website Bayerisches Landesamt für Umwelt (Bavarian State Ministry of the Environment))."
"Warsteiner is an international premium Pilsener. 250 years of brewing tradition linked with on-going innovations have secured Warsteiner's longstanding success. Thus, the use of video conferencing is a logical consequence of the brewery's efforts to progress. With ViDOFOn as a specialist in video communication, Warsteiner also uses comprehensive know-how to adjust company communication worldwide to modern times now", Arwed Plate, Key Account Manager ViDOFON AG, said.
About the Warsteiner brewery
The Warsteiner brewery, founded in 1753, is one of the biggest privately owned breweries in Germany. Its flagship is the WARSTEINER Premium Verum brand which is one of the most popular makes of beer throughout Germany. Furthermore, beer-based drinks such as WARSTEINER Premium Orange, Lemon and Cola*, WARSTEINER Premium Radler as well as WARSTEINER Premium Alkoholfrei form part of the product portfolio.
Apart from the Warsteiner brewery, the Paderborn brewery Haus Cramer KG (Paderborn, Isenbeck, Weißenburg), the Herford brewery (among others Herforder Pils, Herforder 50/50) as well as holdings in the König Ludwig GmbH & Co. KG Schlossbrauerei Kaltenberg (König Ludwig Dunkel, König Ludwig Weißbier), the Frankenheim brewery (Frankenheim Alt, Frankenheim Blue*) and other breweries abroad belong to the Warsteiner group. Meanwhile, the Warsteiner group distributes its products in over 60 countries throughout the world.
About LifeSize Communications
LifeSize is the first company to develop and distribute high-definition video communication products. The company was founded in 2003 by experienced experts in the sector. LifeSize's excellent solutions combine exceptional quality, user and administrator friendliness to create a productive and lifelike experience. Life's head office is in Austin, Texas, with branches in Europe and Asia-Pacific. The distribution network covers more than 80 countries.
Further information can be obtained at www.lifesize.com or by calling: 1.877.LIFESIZE in North America, 008000 999 09 799 in Europe and +852 8239 3695 in Asia-Pacific.
Registered trademarks. These products are protected by one or more patents.
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